Blog - Lays

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Pay with potatoes!

Lays Crisps (Walkers in the UK) have introduced a new promotional machine to show how fresh and pure their crisps really are. Instead of paying with spare change, consumers are asked to put a whole potato into the vending machine and then watch as it is washed, peeled, sliced and fried to be turned into the ready salted crisps they know and love, quite the contrast to last weeks post about free crisps when the recession is mentioned!

This is a digital video, but gives a great insight into how the machine will work and could potentially brighten up snack time, especially as it shows the whole process of getting a bag of crisps, right from real potato, to being sealed into their bag for freshness.

Lays Vending Machine

Here at Intelligent Vending, we think this is a fab machine, exciting to watch and also serves as a reminder as to where food actually comes from, the act of putting in a real, possibly field-muddy potato brings the bag of crisps back to earth, especially for children who are perhaps so used to eating from a packet that they wouldn’t even know that crisps are made from potatoes grown in muddy fields.

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