Blog - Intelligent Vending Ltd

US Beverage Industry to Include Calorie Information on Vending Machines

The subject of our last article was Barack Obama’s plans to attempt to reduce childhood obesity by removing sugary snack and drink vending machines from America’s schools. In a related effort, First Lady Michelle Obama has called for action from the beverage industry to help with her healthy families campaign.

It seems this call may now have been answered by the non-alcoholic beverage companies which are members of the American Beverage Association (including The Coca-Cola Company, Dr Pepper Snapple Group, Kraft Foods, PepsiCo, Red Bull North America, Inc. and many other major brands). The ABA has volunteered a new initiative which intends to present calorie information on their products in a more clear and useable manner.

Vending machines and product labels are two main areas which will be focussed on by this initiative. Vending machine beverage selection buttons are set to contain details of product calorie counts, while information on products themselves will be improved by additions such as per-serving calorie totals on the labels of items with higher volumes.

Only vending machines controlled by respective beverage companies will be affected by these changes, but perhaps it may prompt other operators to follow suit if the idea is welcomed by consumers.

Posted in: Vending Machine News, Vending Overseas
Tags: drink vending, Vending Machine News